My Journey 

My career has never followed a conventional path. I started on the front line of film and television production, learning the craft of storytelling before going on to lead creative teams at Amazon, Yahoo, Refinery29 and beyond. Living and working across the Middle East, the US and the UK has given me a global perspective, but I always believe the best ideas start with understanding people and culture.

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Throughout my career I have been drawn to moments of change. From the rise of digital media to today’s AI revolution, I embrace new technology while staying grounded in a simple belief that it should amplify human creativity, not replace it.

Whether building creative studios, mentoring the next generation of creative talent or shaping new businesses, I am driven by curiosity, optimism and a love of making great work.

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Away from work, I run marathons to raise money for the British Heart Foundation in memory of my father, who died from heart failure at a young age. It’s a cause that keeps me grounded and reminds me that, however important work feels, people and purpose matter far more.